Beer Marketing & Tourism Conference – Definition & Detailed Explanation – Beer Organizations and Certifications Glossary

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What is the Brewers Association?

The Brewers Association is a non-profit organization based in the United States that is dedicated to promoting and protecting American craft brewers, their beers, and the community of brewing enthusiasts. The association was founded in 2005 and represents more than 4,000 small and independent craft brewers. The Brewers Association is known for its work in advocating for the interests of craft brewers, providing educational resources, and organizing events such as the Great American Beer Festival and the Craft Brewers Conference.

What is the Certified Cicerone Program?

The Certified Cicerone Program is a certification program designed to educate and certify beer professionals in the art and science of beer service and knowledge. The program was created by the Cicerone Certification Program, which was founded in 2007 by Ray Daniels. The Certified Cicerone designation is awarded to individuals who have demonstrated a high level of knowledge and proficiency in beer styles, flavors, and service techniques. Certified Cicerones are recognized as experts in beer and are often sought after for their expertise in beer education, consulting, and judging.

What is the Beer Judge Certification Program (BJCP)?

The Beer Judge Certification Program (BJCP) is a non-profit organization that was founded in 1985 with the goal of promoting beer literacy and excellence in beer judging. The BJCP offers a certification program for beer judges, who are trained to evaluate and score beers based on style guidelines and sensory analysis. The BJCP also organizes and sanctions beer competitions, including the National Homebrew Competition and the World Beer Cup. Beer judges who are certified by the BJCP are recognized for their knowledge and expertise in evaluating beer styles and providing constructive feedback to brewers.

What is the Master Brewers Association of the Americas (MBAA)?

The Master Brewers Association of the Americas (MBAA) is a professional organization that was founded in 1887 with the mission of advancing the brewing industry through education, research, and collaboration. The MBAA is dedicated to promoting excellence in brewing and providing resources and support to brewers around the world. The association offers educational programs, technical resources, and networking opportunities for brewing professionals. The MBAA also organizes conferences, seminars, and workshops on topics such as brewing technology, quality control, and sustainability.

What is the Craft Beer Marketing Awards (CBMAS)?

The Craft Beer Marketing Awards (CBMAS) is an annual competition that recognizes and celebrates excellence in craft beer marketing and branding. The awards were founded in 2019 with the goal of honoring the creativity, innovation, and effectiveness of marketing campaigns within the craft beer industry. The CBMAS recognizes achievements in categories such as packaging design, social media campaigns, advertising, and branding. Winners of the Craft Beer Marketing Awards are recognized for their contributions to the craft beer industry and their ability to connect with consumers through compelling marketing strategies.

What is the World Beer Cup?

The World Beer Cup is an international beer competition that is held every two years and is organized by the Brewers Association. The competition was first held in 1996 and has since become one of the most prestigious and respected beer competitions in the world. The World Beer Cup recognizes excellence in brewing by awarding medals to beers in various style categories. Beers that win medals at the World Beer Cup are recognized for their quality, flavor, and craftsmanship. The competition also provides an opportunity for brewers to showcase their beers on a global stage and receive feedback from a panel of expert judges.