Brewery Brand Ambassador – Definition & Detailed Explanation – Beer Industry Glossary

What is a Brewery Brand Ambassador? A Brewery Brand Ambassador is a representative of a brewery who is responsible for promoting the brand and its products to consumers, retailers, and distributors. They serve as the face of the brewery, engaging with customers at events, tastings, and other promotional activities. Brewery Brand Ambassadors are passionate about … Read more

Electrophoresis – Definition & Detailed Explanation – Beer Technical Terms Glossary

I. What is Electrophoresis? Electrophoresis is a laboratory technique used to separate and analyze molecules based on their size and charge. It involves applying an electric field to a gel or liquid medium containing the molecules of interest, causing them to migrate towards the oppositely charged electrode. This migration rate is determined by the size … Read more

Kellerbier / Zwickelbier – Definition & Detailed Explanation – Beer Styles Glossary

I. What is Kellerbier / Zwickelbier? Kellerbier and Zwickelbier are two terms used to describe a type of unfiltered, unpasteurized German beer that is typically lagered in cellars or caves. The name “Kellerbier” translates to “cellar beer” in German, while “Zwickelbier” refers to the sampling valve (Zwickelhahn) used to extract the beer from the fermentation … Read more

Yeast Banking – Definition & Detailed Explanation – Beer Fermentation Glossary

I. What is Yeast Banking? Yeast banking is the process of preserving and storing yeast strains for future use in fermentation processes. Yeast is a crucial ingredient in beer brewing, as it is responsible for converting sugars into alcohol and carbon dioxide during fermentation. By banking yeast, brewers can ensure consistency in their beer production … Read more

Fermentation Temperature Profiling – Definition & Detailed Explanation – Beer Fermentation Glossary

I. What is Fermentation Temperature Profiling? Fermentation temperature profiling is the practice of carefully monitoring and controlling the temperature of the fermentation process in beer brewing. This process involves tracking the temperature of the fermenting beer at various stages of fermentation to ensure optimal conditions for yeast activity and flavor development. By adjusting the temperature … Read more